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As a small-business owner or solopreneur, you wear many hats--perhaps the most important of which is marketer. 
But these days, with so many new ways to reach customers and clients -- and only so much time in the day -- it's hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? 
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed.
Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."

Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense book reveals how to:

• Avoid blah, blah, blah marketing
• Use magnetic marketing strategies that pull (not push) qualified prospects into your world
• Get noticed using the power of 3PR
• Position yourself as the go-to expert in your field
• Become the obvious choice by building your Thought Leadership Platform
• Do social media right
• Zero in on your customers' pain/gain factors
• Learn to speak prospect language about prospect problems
• Generate a steady stream of referrals
• Identify and focus on high-payoff marketing activities
• Gain clarity, confidence and control so you sell more - more easily and more often
• Cultivate and leverage enthusiastic advocates
• And more 

Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop "marketing by accident" and start outsmarting, out-positioning, and out-executing the competition.

• Sales Rank: #112946 in Books
• Brand: Brand: AMACOM
• Published on: 2013-06-05
• Original language: English
• Number of items: 1
• Dimensions: 8.35" h x .96" w x 5.90" l, 1.01 pounds
• Binding: Hardcover
• 288 pages

Features

• Used Book in Good Condition

Review
"Do It! Marketing has cracked the code on marketing success. And the code is simple - there is no code! Rather David shows you step-by-step how to own the marketing process and get results. No matter what got you here, this book will get you there!"-- Marshall Goldsmith, author of MOJO and What Got You Here Won't Get You There

"One of the most practical marketing books you will ever read - so what are you waiting for?"-- John Jantsch, author of Duct Tape Marketing

"Wow! This is a terrific book - loaded with practical, proven and often surprising methods and techniques to dramatically increase your sales."-- Brian Tracy, author of High Performance Selling

"Do It! Marketing is jam-packed with powerful marketing secrets that you can implement tomorrow. David Newman tells you what you need to hear in ways you need to hear it. But he says the most important thing in the title of his masterful book. If you follow David's wise advice, it will lead you right to the bank."
-- Jay Conrad Levinson, author of the bestselling Guerrilla Marketing Series of Books

"A terrific book packed with a gazillion smart ideas you can use immediately to supercharge your marketing. But beyond all those great ideas, Do It! Marketing shares key concepts and simple systems that will bring you more business with much less struggle." -- C.J. Hayden, author of Get Clients Now!

"In this cleverly packaged marketing guidebook, David Newman offers small-business owners sage advice on how to stand out in the crowd and attract and keep customers and clients." --Fort Worth Star-Telegram

“Recommended to small-business owners and would-be entrepreneurs. Students of business can learn a great deal about the nitty-gritty of marketing by reading this book.” --Library Journal Xpress Reviews

"...there's lots of good information in Do It! Marketing for budding entrepreneurs....a cut above most of the sales and marketing how-to books." --Inland Empire Business Journal

“You’ll want to keep picking up this book again and again, because it’s packed with useful information for small businesses.” --Small Biz Trends

"Do It! Marketing...is a marketing dream book." --Clapway

From the Inside Flap
As a small-business owner or solopreneur, you wear many hats--perhaps the most important of which is marketer. 
But these days, with so many new ways to reach customers and clients -- and only so much time in the day -- it's hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? 
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed.
Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."

Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense book reveals how to:

• Avoid blah, blah, blah marketing
• Use magnetic marketing strategies that pull (not push) qualified prospects into your world
• Get noticed using the power of 3PR
• Position yourself as the go-to expert in your field
• Become the obvious choice by building your Thought Leadership Platform
• Do social media right
• Zero in on your customers' pain/gain factors
• Learn to speak prospect language about prospect problems
• Generate a steady stream of referrals
• Identify and focus on high-payoff marketing activities
• Gain clarity, confidence and control so you sell more - more easily and more often
• Cultivate and leverage enthusiastic advocates
• And more 

Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop "marketing by accident" and start outsmarting, out-positioning, and out-executing the competition.

From the Back Cover
"Do It! Marketing has cracked the code on marketing success. And the code is simple - there is no code! Rather David shows you step-by-step how to own the marketing process and get results. No matter what got you here, this book will get you there!"
-- Marshall Goldsmith, author of MOJO and What Got You Here Won't Get You There

"One of the most practical marketing books you will ever read - so what are you waiting for?"
-- John Jantsch, author of Duct Tape Marketing

"Wow! This is a terrific book - loaded with practical, proven and often surprising methods and techniques to dramatically increase your sales."
-- Brian Tracy, Author of High Performance Selling

"What I love about Do It! Marketing is David Newman's in-your-face, take-no-prisoners style of cutting through the noise and getting to the heart of effective marketing. David provokes thought by challenging all of your assumptions about marketing and truly does kick your butt into taking action. Great book!"
-- Joe Calloway, author of Becoming A Category of One and Be the Best at What Matters Most

"A terrific book packed with a gazillion smart ideas you can use immediately to supercharge your marketing. But beyond all those great ideas, Do It! Marketing shares key concepts and simple systems that will bring you more business with much less struggle." 
-- C.J. Hayden, author of Get Clients Now!

"Do It! Marketing is jam-packed with powerful marketing secrets that you can implement tomorrow. David Newman tells you what you need to hear in ways you need to hear it. But he says the most important thing in the title of his masterful book. If you follow David's wise advice, it will lead you right to the bank."
-- Jay Conrad Levinson, Bestselling Author of the Guerrilla Marketing Series of Books 

"Do It! Marketing contains equal parts inspiration, information, and implementation. Do what David shows you in this book and your business will instantly begin to attract more clients, more money and more success." 
-- Dr. Joe Vitale, author of The Attractor Factor

"Do It! Marketing is a complete system for effective marketing. It is a fun read and the ideas, tactics, strategies and exercises it provides will set you apart from your competition."
-- Mark Sanborn, Author of The Fred Factor and You Don't Need a Title to be a Leader

"Entrepreneurs need clear, action-oriented advice on growing a business, which is exactly what David delivers in Do It! Marketing. "
--Pamela Slim, EscapefromCubicleNation.com

"In Do It! Marketing, David Newman focuses on a vital truth: it is better to get people to come to you than for you to go to them. More important, he shows you how to position yourself as a valuable resource so the market is magnetically attracted to doing business with you."
-- Bob Bly, author of The Copywriter's Handbook

"Do It! Marketing is remarkably lacking in gimmicks, manipulation, and old school marketing tricks that stopped working years ago. THIS is the missing marketing manual for your rise to the top and your lasting business success. David Newman shows you the non-boring way to dominate." 
-- David Siteman Garland, Host of The Rise To The Top and author of Smarter, Faster, Cheaper

"Dive right into David's book and get ready to collect terrific nuggets of golden marketing wisdom. Then, do yourself a huge favor and take action. Apply many of them to your business and experience some highly-profitable results."
-- Bob Burg, coauthor of The Go-Giver 

"Do It! Marketing is for every business owner, entrepreneur and executive who wants more focus, more momentum, more clients and more business. As David says, 'only action creates results.' Acting on the ideas in this book will help your business - and  career - run the gauntlet, grow and thrive." 
-- Jeffrey Hayzlett, bestselling author of Running the Gauntlet and The Mirror Test

"You could buy just another boring business book. Or you could buy this book. Do It! Marketing will help you win more attention, leads, customers, clients, revenues, profits, fame, fortune, and happiness. But only if you implement David's wealth of smart ideas waiting for you in these pages. My advice? Do it!"-- Jim Kukral, author of Attention: This Book Will Make You Money

"Do you want to cut to the chase? Are you ready to finally make it happen for your business? Do It! Marketing shows you the fastest, most efficient and effective ways for you to reach higher, market smarter, and win bigger. David shares a goldmine of marketing ideas with high energy and bottom-line impact. You will absolutely benefit from this book. I guarantee it." 
-- David Rohlander, CEO mentor and author of The CEO Code

"If you're an entrepreneur and hate marketing, this is the book you need to read. If you love marketing, you need to read it too. David Newman has penned a highly practical, frequently provocative roadmap for anyone who wants to build their business. The book has an unyielding focus on lessons you can apply immediately, wrapped in Newman's unique, irreverent voice to keep it fun and engaging. If you're looking for some Ivy-league professor's tome trumpeting the latest marketing fad, put this book down immediately. If you're committed to capturing more customers, stop reading testimonials and buy Do It! Marketing now!"
-- David A. Fields, Managing Director, The Ascendant Consortium and author of The Executive's Guide to Consultants

"Do It! Marketing gives you the attitude, strategies, tools and game plan to market smarter, sell more, and become more successful the moment you start implementing David's ideas. Dig into the sharply designed pages of Do It! Marketing and you'll discover a smarter, faster, easier marketing approach that will unleash your business' true potential."
-- Jose Palomino, author of Value Prop, CEO of Value Prop Interactive

"I love this book. Your business will be energized and transformed by it. It's the action orientation that makes Do It! Marketing so powerful--that and the often brilliant and contrary insights that pop up everywhere. This book will get you moving, even if you think you can't move and have exhausted all possibilities. It's hard to represent in print the force of nature and wisdom that is David Newman. But this book does that better than I could have imagined. An old saw is that "it's easy when you know how." With this book, you'll begin to know how -- and you'll be pushed to hard work and then ease by a master marketer and communicator. Everyone in business will benefit from this book, but it will change the lives of service business owners especially."
-- Michael Ray, co-author of Creativity in Business and author of The Highest Goal, Professor of Creativity and Innovation and of Marketing, Emeritus, Stanford Graduate School of Business

Most helpful customer reviews

50 of 51 people found the following review helpful.
Keep This Book Handy
By John Chancellor
I read a lot of books. After finishing, some are donated to the local library, a larger number gain a place on my bookshelf and a very select few I keep on my desk because I know I will want those books handy for future reference. Do It! Marketing by David Newman stays on my desk.

This book is full of wonderful marketing lessons - 77 powerful and actionable ideas. And then there is a 21 day marketing launch plan that takes you step by step through the process of developing and launching a marketing plan tailored just for you and your business. And what's in the book is supplemented by a significant amount of additional information available online.

Mr. Newman's writing style of full of energy. You feel like he is sitting across the desk talking directly to you. He writes in a very breezy and at times humorous style. In addition, you will find a number of guest articles scattered throughout the book. The book is a fun and enjoyable read. But the lessons are very serious and if you implement just a fraction of what is taught in this book, it will make a real difference in your business.

The information is based on Mr. Newman's years of hands on experience. Some of the ideas and tips are counterintuitive, but you need to approach all of them with an open mind. Under Tip # 73, Move Up, he suggests doubling your price. His advice is "Be expensive or be free." Unfortunately, most people who start out in business think they can compete on low price. As he astutely points out, "Businesses that compete on price lose. Period." "Price doesn't find clients. Value finds clients."

Here are a couple of other very important tips from the book.
Quit overselling. Don't push your product/service. "Content comes before commerce. Offer solutions, answers, strategies, templates, tools , and ideas - not sales messages." "The new reality is: First you earn their attention. Then you earn their money."

This one is counter to what all sales people have been taught - "Stop wasting your time following up". The point is if you are speaking to the right prospect - one who has the need, wants and is capable of buying a solution, you will not need to constantly follow up. An excellent idea/lesson.

Focus on Strategy, not tactics. Far too many people are seeking the latest bright shinning object that will do the marketing for them. They are seeking a tactic, not using a strategy to build sales. " ...tactical business owners tend to be scattered." Most business owners will save themselves a lot of time, money and energy by following this idea.

This is really a super book for any business wanting to improve their marketing and sales. Of course the greatest value will come from implementing the ideas and the 21 Day Marketing Launch Plan. These concepts are simple but not simplistic. And as Mr. Newman points out numerous times, they are not necessarily easy - they require work. But you will have a real jump start by following the ideas in this book. You will be working on what really works.

I was provided a review copy of this book.

46 of 56 people found the following review helpful.
Way Too general...Where's the Beef?
By SAB
I bought this book expecting some great specific ideas that would potentially help my small business. Judging by reviews, this book looked like a real winner. Wow, I'm simply floored that this extremely general and rarely specific book got a 5-star average.
In spots, the book felt like it was designed to help those simply THINKING about starting a business. I also didn't find the book to be particularly organized as some reviewers did. It had a scattershot feel throughout and I got zero from it.
I'm finding more difficult to trust Amazon reviews as this book simply had very little bankable substance. The 77 ideas weren't typically even ideas....just random thoughts in my opinion.
When I think of an idea...I'm thinking about a specific action that was taken to advance the ball of my business. I'm not trying to undercut the author at all, but if your looking for real ideas that can potentially work for your business? This book doesn't have them. I'm trying to think of even ONE original idea...and I can't do it.

14 of 16 people found the following review helpful.
Well written, educational and entertaining
By Lindsey M. Golubosky
After I received the book I couldn't put it down. I finished it in two evenings. I found all of the information useful. He is very entertaining as well. For a business book he made it interesting. I would recommend this book to any business owner, new or experienced. Well worth the time to read. I've now decided to start reading his blog.

See all 277 customer reviews...

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[E395.Ebook] Fee Download Learning to Be Old: Gender, Culture, and Aging, by Margaret Cruikshank University of Maine Women's Studies (retired)

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Learning to Be Old: Gender, Culture, and Aging, by Margaret Cruikshank University of Maine Women's Studies (retired)

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A third edition of this textbook is now available.

What does it mean to grow old in America today? Is "successful aging" our responsibility? What will happen if we fail to "grow old gracefully"? Especially for women, the onus on the aging population in the United States is growing rather than diminishing. Gender, race, and sexual orientation have been reinterpreted as socially constructed phenomena, yet aging is still seen through physically constructed lenses. The second edition of Margaret Cruikshank's Learning to Be Old helps put aging in a new light, neither romanticizing nor demonizing it. Featuring new research and analysis, expanded sections on gay/lesbian/bisexual/transgender aging and critical gerontology, and an updated chapter on feminist gerontology, the second edition even more thoroughly than the first looks at the variety of different forces affecting the progress of aging. Cruikshank pays special attention to the fears and taboos, multicultural traditions, and the medicalization and politicization of natural processes that inform our understanding of age. Through it all, we learn a better way to inhabit our age whatever it is.

• Sales Rank: #907420 in Books
• Brand: Brand: Rowman Littlefield Publishers
• Published on: 2009-01-16
• Original language: English
• Number of items: 1
• Dimensions: 9.14" h x .78" w x 6.13" l, .89 pounds
• Binding: Paperback
• 266 pages

Features

• Used Book in Good Condition

From Library Journal
Age discrimination is alive and well in America. Despite increased knowledge about aging and improved longevity, myths and stereotypes abound. This book's title refers to the need to dispel those myths and to see old age as characterized by new opportunities and the development of new talents and strengths. Gerontologist and women's studies expert Cruickshank (Ctr. on Aging, Univ. of Maine) examines the issues from a decidedly feminist viewpoint. She elaborates on two basic ideas: that aging is affected more by culture than by biological changes and that awareness of societal beliefs and customs about aging is essential if women are to achieve "comfortable aging." She also rails against "medicalization" and the overemphasis on bodily decline in old age. Cruickshank raises important issues, but at times her position might strike some as overly strident, as when she suggests that the aged are overmedicated as a result of an inappropriate relationship between the pharmaceutical industry and mainstream medicine. This thought-provoking book is recommended for academic social science and medical collections but would likely prove to be too dense for general readers.
Linda M.G. Katz, Drexel Univ. Health Sciences Libs., Philadelphia
Copyright 2002 Reed Business Information, Inc.

Review
Praise for the first edition: In her excellent book, Learning to Be Old, Margaret Cruikshank compares the aged to a 'colonized people', suggesting that ageism goes beyond dehumanization into actual scapegoating of the old..... (The New York Times Magazine)

Dr. Cruikshank has done a tremendous amount of research for this book. She covers so much in such little space, that you marvel she gets it all in . . . definitely factual and informative. (Golden Threads)

One of [the book's] strengths is its weaving of themes from different fields and disciplines. . . . Another is in presentation-it is informative, lively, and well researched. (Journal of Women & Aging)

Learning to Be Old is full of analyses and insights. . . . It can inspire consciousness raising, group discussion, and social and political activism. It will stimulate thought, rev up your indignation, furnish your brain, and probably prove that your mother was a damn sight more astute than you realized. (Marie Shear The Women's Review Of Books)

The major contribution may be her analysis of the potential negative effects of women's family roles and her suspicion that grandmothers are being expolited. This book . . . raises a number of important questions. (Journal of Marriage and Family)

Praise for the first edition:In her excellent book, Learning to Be Old, Margaret Cruikshank compares the aged to a 'colonized people', suggesting that ageism goes beyond dehumanization into actual scapegoating of the old. (The New York Times Magazine)

This text is such a gem that it is tempting to quote from it non-stop. (Canadian Woman Studies)

Learning to Be Old is a nice text for both the graduate and undergraduate levels, either in courses on the sociology of aging or in women's studies courses to provide a feminist perspective on aging. (The Gerontologist)

Compressing a significant amount of important information on issues of race, gender, social class, economics, and ethnicity, Cruikshank has created a readable book on the general theme of gerontology. The current research, theories, and practices outlined by Cruikshank will give readers of all ages insights into 'learning to be old.' An extensive bibliography is provided for further study. Essential. (CHOICE)

Sheds light on a particular bias inherent in studying this country's burgeoning aging population and asks why unlike gender, race, and sexual orientation identities that have been reinterpreted as socially constructed phenomena, aging is still seen through physically constructed lenses. (Tucson Weekly)

A valuable book on aging. Scholarly and well-documented. (The Senior Times)

Praise for the first edition:In this lively and engaging book, Margaret Cruikshank challenges the concept of successful aging, which imposes a competitive and male standard on a complex social process, and argues that we adopt instead the notion of 'aging comfortably. (Jill Quadagno, Pepper Institute on Aging and Public Policy, Florida State University)

Praise for the first edition:The American view of aging is dominated by cultural myths, simplistic media portrayals, and public relations science. In this confusion, strong voices are needed to help us reflect on important issues. Learning to Be Old is a strong critique of the views of aging contained in our culture, and it is a very welcome addition to the growing humanities literature in the field. (Robert C. Atchley, Naropa University)

Praise for the first edition:Through its underlying feminist perspective, Learning to Be Old raises the promise of a transformative approach to the paradoxes of aging. Margaret Cruikshank argues that aging is socially constructed and therefore we can (and must) change, unlearn, or rethink what is accepted as the 'truth' about aging in order to learn to age comfortably. (Nancy R. Hooyman, University of Washington School of Social Work)

Praise for the first edition:Margaret Cruikshank's approach is innovative and creative. Many of her ideas are essential for fully understanding the personal and societal aging experience. She integrates ways to help us age successfully with the larger social and economic questions. Well thought out. (Laura Katz Olson, LeHigh University)

Praise for the first edition:Exciting and important . . . this pioneering work addresses an area that is desperately in need of critical analysis. (Virginia Gillispie, R.N.-C., N.D., C.C.M)

Cruikshank's thoughtful analysis challenges our cultural myths about women and aging and invites us to transcend the social constructions and expectations of aging. (Association Of American Colleges and Universities)

The second edition of Learning to Be Old will be an excellent textbook for graduate or undergraduate students enrolled in gerontology, women's studies, psychology, and social work, to name a few. However, this book should be required reading for all individuals who aspire to 'age comfortably.' Margaret Cruikshank eloquently addresses the social construction of aging and encourages all of us to unlearn, rethink, and/or reject the current aging myths and stereotypes. Her innovative approach to the 'paradoxes of aging' is informative, thought provoking, and pioneering. Cruikshank indicates that 'learning to be old may be the last emotional and spiritual challenge we can agree to take on,' and Cruikshank's ideas and teachings can illuminate this journey. (Nancy Orel, Bowling Green State University)

About the Author
Margaret Cruikshank is lecturer in women's studies and faculty associate of the Center on Aging at the University of Maine.

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48 of 49 people found the following review helpful.
Being Old
By Jean R. Eckerly
If presenting unvarnished truth appears to be "sometimes overly strident", so be it. Ageism is indeed rampant unless one happens to be a white male political or corporate figure, and this book gives one the data that supports this truth.
As a physician, I find the chapter "Overmedicating Old Americans" extremely important and timely, and I feel that this book can be easily read by the general public and should be taken very seriously by Health Care and Social Service professionals.

5 of 5 people found the following review helpful.
A spirited advocacy for older women
By S. Spilka
Cruikshank's book provides excellent research and numerous references on the subject of aging women. It is an exhaustive study, filled to brim, like a pomegranate, with bright seeds for thought and renewal.
Let me start with what, to me, is the most important element in the book--"mindful resistance to stereotypes" (160). The stereotypical images of older women, the author rightly claims, are as negative and toxic as any racial or religious stereotypes. The "perception that old women's bodies are ugly"(151) is still strong and pervasive, Cruikshank says. Thus, older women no longer attract men (who can always find younger women) and lose their sex appeal. There is a double standard of aging here, for the older men do not evoke "the primal loathing" that older women do. For widows, for example, looking old "can lead to being ignored" (153). These negative stereotypes distort and demean older women because men and younger women view them through a biased prism rather than through their character and human characteristics. For older women, our cynical and shallow culture is particularly hard to cope with. Judgments are swift and stereotypes reign supreme. Therefore, as the author points out, the face-lifts industry is so successful. When I see an aging celebrity with no wrinkles, I feel pity mixed with contempt for her. If these celebrity women showed their wrinkles ("the tracks of love," as somebody said), we'd all be better off. But they'd rather lie than tell the truth, rather follow the demands of culture than lead. And so mindful resistance to stereotypes, which I wholeheartedly support, is difficult to enact. Furthermore, even feminist scholars do not focus sufficiently on ageism, as Cruikshank claims, and thus older women, unlike say blacks or gays, do not have leaders or a movement to help them fight the negative stereotypes.
At the beginning of the book, Cruikshank discusses a topic much relevant to our present political campaign: individualism vs. community. For all people, community is essential, but even more so for the elderly. The entitlements programs are also very important. In chapter 2, the author brings up a brilliant point about Social Security, which no one on the campaign trail, to my knowledge, has ever mentioned: "Without Social Security and Medicare, the old would be entirely dependent on savings or families, if they had either one. Thus payments to the old can be seen as payments the young and middle-aged need not make. Without the so-callend 'entitlements,' the old would have fewer assets to pass on to their children" (29). Can somebody call President Obama and tell him about this argument before the debate?
Chapter 7, which provides information on gender, class, and ethnicity, is the most heart-breaking: "The health of poor people and people of color is undermined by the new morbidity--that is, threats to health from domestic violence, drug abuse, crime, and the 'pervasive sense of inferiority that is the result of discrimination' (Angel and Angel, 1156)" (118). The list of atrocities and injustices that the author provides is shocking and mind-numbing. And we are doing little about it, whereas in Europe older people are much better off.
In her conclusion, Cruikshank repeats the central purpose of her book, which is calling for "resistance to the all-encompassing category of 'old' that places such strong emphasis on difference from others"(208). Older women, over sixty-five, are "very diverse," she says, just as Afro-Americans, Chinese, Mexicans, and Jews are diverse. This is the humanistic shout that we should all hear: we should be judged by our character, not by our age, religion, ethnicity, or wealth.

Bravo!

0 of 0 people found the following review helpful.
Badly Biased
By Pete
There are sentences that are not logical. And it's biased - I know that it's feminist literature
but literature can have a point of view and still be balanced. This isn't.

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Editeur : Editions du Rocher Date de parution : 2006 Description : In-8, 252 pages, broché, occasion, très bon état Envois quotidiens du mardi au samedi. Les commandes sont adressées sous enveloppes bulles de marque Mail Lite. Photos supplémentaires sur simple demande. Réponses aux questions dans les 12h00. Merci. Please let us know if you have any questions. Thanks

• Sales Rank: #5768039 in Books
• Published on: 2006
• Original language: French
• Number of items: 1
• Dimensions: 5.91" h x .83" w x 9.45" l,
• Binding: Paperback

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A revised and expanded second edition of a highly-praised account of the structure of the government of the Ottoman Empire to the mid-seventeenth century. Colin Imber incorporates the latest research, and the text now also features a new chapter on taxation as well as an up-to-date Bibliography.

• Sales Rank: #985934 in Books
• Published on: 2009-09-29
• Released on: 2009-09-29
• Original language: English
• Number of items: 1
• Dimensions: 7.71" h x 1.09" w x 5.08" l, 1.06 pounds
• Binding: Paperback
• 448 pages

Review
"Colin Imber has expanded and updated his masterly survey of the Ottoman state down to the mid-seventeenth century to take account of important recent developments in the field, and to add a lucid account of the labyrinthine Ottoman taxation system. He has produced a valuable and informative study which manages to combine real in-depth insights into the institutions and the remarkably 'other' power structures of the Ottoman empire with an vigorous and often pithy style which wears its learning lightly. A must for all actual and wanna-be Ottomanists." -- Colin Heywood, University of Hull, UK
 
"Colin Imber's book remains the best overview of the early Ottoman institutions. The updates and the addition of a new chapter on taxation make it even better." -- Gabor Agoston, Georgetown University, USA, co-author of the Encyclopedia of the Ottoman Empire.

About the Author
COLIN IMBER was Reader in Turkish at the University of Manchester, UK until his recent retirement.

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16 of 16 people found the following review helpful.
A good introduction to the institutions of the Ottoman state
By MarkK
For the past thirty-six years, readers seeking an introduction to the Ottoman empire have turned to Halil Inalcik's classic The Ottoman Empire: The Classical Age 1300-1600. Written by the dean of Ottoman history, it provided an overview of its history and an examination of its components that has stood the test of time. Over the three and a half decades since its publication, however, a wealth of new scholarship has emerged that has refined and developed our knowledge. The fruits of this can be seen in Colin Imber's study, one that treads much of the same ground as Inalcik but does so with the benefit of an additional generation of study.

The layout of Imber's book is similar to that of Inalcik's (which Imber helped translate); an initial section chronicling the political and military history of the period followed by chapters providing an analytical overview of various aspects of the empire. But whereas Inalcik's book provided a broad-ranging survey that included its cultural and religious elements, Imber focuses more narrowly on the institutions of state: the palace, the bureaucracy, and the military. This allows him to provide a more detailed examination of the military state, one that describes its development and shows how it both conquered and governed the lands of three continents.

Clearly written and well grounded in the literature of the field, Imber's book is a detailed and up-to-date account of the factors underpinning Ottoman power in the first centuries of its existence. Anyone seeking an introduction to the Ottoman empire would do well to start with it. With its concentration on imperial institutions and its closer examination of such things as the Ottoman navy (which has received far more scholarly attention in recent decades than it had when Inalcik wrote his book), it complements rather than replaces Inalcik's longstanding survey, providing readers with a good foundation for exploring in more detail the last and greatest of the Muslim empires.

12 of 15 people found the following review helpful.
Not quite
By Big A
I have been using this work as one of my references for a series of talks I will be giving on early Ottoman society and ideals. I could just as well have used Inalcik or even Shaw, but I thought Imber's approach promising. Well, it hasn't worked out too well as I've had to go outside on almost every topic. I think Inalcik remains the most sound as well as prolific authority on the Ottomans. Unfortunately not everything he has written is in English and you need to have a very very good knowledge of Turkish to fully appreciate what he is saying. OK, to come back to the work at hand. The content of Imber's book reminds me of all those ultimately boring Ottoman histories written by run of the mill Turkish historians, which essentially repeat what the sources reveal - albeit through the prism of historical methodology.

Let's take two examples. First, the Ottoman military; although Imber spends a lot of time on this it does not come anywhere near Murphey's "Ottoman Warfare 1500-1700" or Uyar and Erickson's "A Military History of the Ottomans", both of which are excellent because they are also eye-openers. They get right down to the heart of the matter. Following on from that thought, and secondly, there is the still much discussed question of what was Turkic, Persian or Greek about Ottoman institutions. Kafadar has written an excellent review with regard to the founding of the Ottoman Empire, "Between Two Worlds", which given Gibb's, Wittek's and Köprülü's previous unresolved works on this issue remains relevant for the whole. To get specific; even Sproyanis Jr. accepts that despite the resemblance between the Ottoman grants of taxes due from land and those of the Byzantines, this solution for financing militaries was used also by the Abbasids, from whom the Buyids took it (and developed it) and from whom the Great Seljuqs developed it even further - effectively into the final form it had under the Ottomans, who got it from the Seljuqs of Rum. It is what Imber overlooks in coming to the view that the Ottoman timar was based on the Byzantine pronoia that makes my point. This is that the Ottomans hardly ever changed what they found if it fitted in with their expectations. So much so that even on Imber's admission they retained not only the dynastic names of the principalities they absorbed into their empire but also the dynasties - at least until they petered out or rebelled and so on and so forth. The Seljuqs of Rum did the same with the names of urban centres. So it is not surprising that the Ottomans retained many of the terms that described the cadastral entities they took over, adding a few of their own over time.

In short, although I thought Imber's structure promising, I have found the content of his book somewhat pedestrian, particularly when compared to Inalcik's and more specific works and papers on the Ottomans. As this is the revised edition, I think a great opportunity has been missed in giving us an inside to outside look at the Ottomans.

1 of 1 people found the following review helpful.
Very good narrative of the Ottoman Empire
By Vineyard
The book is unusual, for me at least, in its style. It has a flowing narrative, unlike many history books in academia, while containing many valuable references for most of the significant events and people. I got a sense of the chess power play that prevailed in the Balkans for almost a century before the Ottomans conquered it. All this information almost inexistent in most of the history books of the Balkan countries which, in my opinion, even today suffer from a national-romantic tone of the 19th century portraying the Ottomans as a dark chapter in their history that destroyed their otherwise earthly paradise.

The book also offers insights on the judicial and military organization of the empire and where the source of this organization came from. It combines cultural influences from Turkic, Arab, and Persian world, together with the presence of a former empire (Byzantium), offering a blend of rational explanations.

It is a book that I am going to read again.

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• Sales Rank: #4752367 in Books
• Published on: 1991-11
• Number of items: 2
• Dimensions: 10.50" h x 8.00" w x 2.00" l,
• Binding: Hardcover
• 553521 pages

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Past to present...

PAST:
It all starts with a glimpse into the past of Falling Down, when Jesse meets Lucy, and everything you've wondered about Cage. Let's see how they got to where they are right now.


PRESENT:
It's time to prepare to go back out on tour. Let's meet the Blush Baby and get everyone settled in for what looks to be like a kick ass finish to the BFD tour.

• Sales Rank: #28025 in eBooks
• Published on: 2015-07-08
• Released on: 2015-07-08
• Format: Kindle eBook

From the Author
There are first chapters from guest authors included at the end of the book. I am always discovering new authors I want to share and I will always want to share my favorites. I'm sorry if reading first chapters from guest authors offends you, but they will always be included in my books.

About the Author
First and foremost I'm a voracious reader. I get inspired by reading the stories from my favorite authors as well as listening to various types of music. I am a huge fan of music, chocolate, fruit, desserts, autumn, M. Shadows, Avenged Sevenfold, and Milo Ventimiglia. Through my books, I am proudly creating new Avenged Sevenfold and Milo Ventimiglia fans one reader at a time.

"The best part of being an author, to me, is being able to take the reader to that one place they long to go when they need to escape reality. Knowing I can do that, for even one reader, makes what I do worthwhile." ~ Anne Mercier

Most helpful customer reviews

5 of 5 people found the following review helpful.
5 Stars!
By Kelly Emery
*received ARC from author for a honest review*

Another incredible book in the Rockstar Series!!! I devoured this book...I couldn't get enough! I was completely bummed when it ended, and kept scrolling to find more story. But that just means Book 5 in this fantastic series will be even better....if that's even possible! Anne....you are an outstanding and remarkable author!!!

Interlude is an excellent mixture of past and present. It mainly follows Jesse and Cage's past, and fills in a large amount of details that were missing from the first three books. What events lead these men to where they are now? What were their thoughts and feelings about Lucy and Sera? These questions, and many more, are finally answered.

Not only do you read the POVs from Jesse and Cage in the past, but also from Lucy and the new "Blush Baby", Nicole, in the present. They are about to go on tour again, but this time it's different. We can't forget about the Kingston Litter! I'm really anxious to see how Lucy's pregnancy progresses, and how members of both bands start finding their own HEA!

Interlude progresses very well and leads into Ben's book perfectly! Will Ben finally find his true love? Or is he just another rockstar in a sea of multiple women? I guess we'll just have to wait and see.... :)

5 of 5 people found the following review helpful.
Great book
By Catherine Wright
I was given a copy in exchange for an honest review.

PAST:
It all starts with a glimpse into the past of Falling Down, when Jesse meets Lucy, and everything you've wondered about Cage. Let's see how they got to where they are right now.

PRESENT:
It's time to prepare to go back out on tour. Let's meet the Blush Baby and get everyone settled in for what looks to be like a kick ass finish to the BFD tour.

We meet Cage and Jesse and it’s a roller coaster ride from the beginning. The characters are well developed and well written, there’s no way won’t fall in love with them. The story flowed well and it was easy to follow. It was a really fun read. This series overall was amazing and I loved every book just as much as the one before.

Review done by Cat for Cat's Guilty Pleasure

5 of 5 people found the following review helpful.
Wanted more
By Amazon Customer
I'm pretty sure I had a misconception about the purpose of this book. While it gave som POVs from Jesse & Cage that we may not have had previously, it provided nothing new. Instead of charging your readers for technically nothing, you could have shared this for free as a thank you for our loyalty. I gave this three stars simply because I love this series and I am always eager for more, but this book didn't make me happy at all.

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• Published on: 1600
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