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As a small-business owner or solopreneur, you wear many hats--perhaps the most important of which is marketer.
But these days, with so many new ways to reach customers and clients -- and only so much time in the day -- it's hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO?
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed.
Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense book reveals how to:
- Avoid blah, blah, blah marketing
- Use magnetic marketing strategies that pull (not push) qualified prospects into your world
- Get noticed using the power of 3PR
- Position yourself as the go-to expert in your field
- Become the obvious choice by building your Thought Leadership Platform
- Do social media right
- Zero in on your customers' pain/gain factors
- Learn to speak prospect language about prospect problems
- Generate a steady stream of referrals
- Identify and focus on high-payoff marketing activities
- Gain clarity, confidence and control so you sell more - more easily and more often
- Cultivate and leverage enthusiastic advocates
- And more
- Sales Rank: #112946 in Books
- Brand: Brand: AMACOM
- Published on: 2013-06-05
- Original language: English
- Number of items: 1
- Dimensions: 8.35" h x .96" w x 5.90" l, 1.01 pounds
- Binding: Hardcover
- 288 pages
- Used Book in Good Condition
Review
"Do It! Marketing has cracked the code on marketing success. And the code is simple - there is no code! Rather David shows you step-by-step how to own the marketing process and get results. No matter what got you here, this book will get you there!"-- Marshall Goldsmith, author of MOJO and What Got You Here Won't Get You There
"One of the most practical marketing books you will ever read - so what are you waiting for?"-- John Jantsch, author of Duct Tape Marketing
"Wow! This is a terrific book - loaded with practical, proven and often surprising methods and techniques to dramatically increase your sales."-- Brian Tracy, author of High Performance Selling
"Do It! Marketing is jam-packed with powerful marketing secrets that you can implement tomorrow. David Newman tells you what you need to hear in ways you need to hear it. But he says the most important thing in the title of his masterful book. If you follow David's wise advice, it will lead you right to the bank."
-- Jay Conrad Levinson, author of the bestselling Guerrilla Marketing Series of Books
"A terrific book packed with a gazillion smart ideas you can use immediately to supercharge your marketing. But beyond all those great ideas, Do It! Marketing shares key concepts and simple systems that will bring you more business with much less struggle." -- C.J. Hayden, author of Get Clients Now!
"In this cleverly packaged marketing guidebook, David Newman offers small-business owners sage advice on how to stand out in the crowd and attract and keep customers and clients." --Fort Worth Star-Telegram
“Recommended to small-business owners and would-be entrepreneurs. Students of business can learn a great deal about the nitty-gritty of marketing by reading this book.” --Library Journal Xpress Reviews
"...there's lots of good information in Do It! Marketing for budding entrepreneurs....a cut above most of the sales and marketing how-to books." --Inland Empire Business Journal
“You’ll want to keep picking up this book again and again, because it’s packed with useful information for small businesses.” --Small Biz Trends
"Do It! Marketing...is a marketing dream book." --Clapway
From the Inside Flap
As a small-business owner or solopreneur, you wear many hats--perhaps the most important of which is marketer.
But these days, with so many new ways to reach customers and clients -- and only so much time in the day -- it's hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO?
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed.
Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense book reveals how to:
- Avoid blah, blah, blah marketing
- Use magnetic marketing strategies that pull (not push) qualified prospects into your world
- Get noticed using the power of 3PR
- Position yourself as the go-to expert in your field
- Become the obvious choice by building your Thought Leadership Platform
- Do social media right
- Zero in on your customers' pain/gain factors
- Learn to speak prospect language about prospect problems
- Generate a steady stream of referrals
- Identify and focus on high-payoff marketing activities
- Gain clarity, confidence and control so you sell more - more easily and more often
- Cultivate and leverage enthusiastic advocates
- And more
From the Back Cover
"Do It! Marketing has cracked the code on marketing success. And the code is simple - there is no code! Rather David shows you step-by-step how to own the marketing process and get results. No matter what got you here, this book will get you there!"
-- Marshall Goldsmith, author of MOJO and What Got You Here Won't Get You There
"One of the most practical marketing books you will ever read - so what are you waiting for?"
-- John Jantsch, author of Duct Tape Marketing
"Wow! This is a terrific book - loaded with practical, proven and often surprising methods and techniques to dramatically increase your sales."
-- Brian Tracy, Author of High Performance Selling
"What I love about Do It! Marketing is David Newman's in-your-face, take-no-prisoners style of cutting through the noise and getting to the heart of effective marketing. David provokes thought by challenging all of your assumptions about marketing and truly does kick your butt into taking action. Great book!"
-- Joe Calloway, author of Becoming A Category of One and Be the Best at What Matters Most
"A terrific book packed with a gazillion smart ideas you can use immediately to supercharge your marketing. But beyond all those great ideas, Do It! Marketing shares key concepts and simple systems that will bring you more business with much less struggle."
-- C.J. Hayden, author of Get Clients Now!
"Do It! Marketing is jam-packed with powerful marketing secrets that you can implement tomorrow. David Newman tells you what you need to hear in ways you need to hear it. But he says the most important thing in the title of his masterful book. If you follow David's wise advice, it will lead you right to the bank."
-- Jay Conrad Levinson, Bestselling Author of the Guerrilla Marketing Series of Books
"Do It! Marketing contains equal parts inspiration, information, and implementation. Do what David shows you in this book and your business will instantly begin to attract more clients, more money and more success."
-- Dr. Joe Vitale, author of The Attractor Factor
"Do It! Marketing is a complete system for effective marketing. It is a fun read and the ideas, tactics, strategies and exercises it provides will set you apart from your competition."
-- Mark Sanborn, Author of The Fred Factor and You Don't Need a Title to be a Leader
"Entrepreneurs need clear, action-oriented advice on growing a business, which is exactly what David delivers in Do It! Marketing. "
--Pamela Slim, EscapefromCubicleNation.com
"In Do It! Marketing, David Newman focuses on a vital truth: it is better to get people to come to you than for you to go to them. More important, he shows you how to position yourself as a valuable resource so the market is magnetically attracted to doing business with you."
-- Bob Bly, author of The Copywriter's Handbook
"Do It! Marketing is remarkably lacking in gimmicks, manipulation, and old school marketing tricks that stopped working years ago. THIS is the missing marketing manual for your rise to the top and your lasting business success. David Newman shows you the non-boring way to dominate."
-- David Siteman Garland, Host of The Rise To The Top and author of Smarter, Faster, Cheaper
"Dive right into David's book and get ready to collect terrific nuggets of golden marketing wisdom. Then, do yourself a huge favor and take action. Apply many of them to your business and experience some highly-profitable results."
-- Bob Burg, coauthor of The Go-Giver
"Do It! Marketing is for every business owner, entrepreneur and executive who wants more focus, more momentum, more clients and more business. As David says, 'only action creates results.' Acting on the ideas in this book will help your business - and career - run the gauntlet, grow and thrive."
-- Jeffrey Hayzlett, bestselling author of Running the Gauntlet and The Mirror Test
"You could buy just another boring business book. Or you could buy this book. Do It! Marketing will help you win more attention, leads, customers, clients, revenues, profits, fame, fortune, and happiness. But only if you implement David's wealth of smart ideas waiting for you in these pages. My advice? Do it!"-- Jim Kukral, author of Attention: This Book Will Make You Money
"Do you want to cut to the chase? Are you ready to finally make it happen for your business? Do It! Marketing shows you the fastest, most efficient and effective ways for you to reach higher, market smarter, and win bigger. David shares a goldmine of marketing ideas with high energy and bottom-line impact. You will absolutely benefit from this book. I guarantee it."
-- David Rohlander, CEO mentor and author of The CEO Code
"If you're an entrepreneur and hate marketing, this is the book you need to read. If you love marketing, you need to read it too. David Newman has penned a highly practical, frequently provocative roadmap for anyone who wants to build their business. The book has an unyielding focus on lessons you can apply immediately, wrapped in Newman's unique, irreverent voice to keep it fun and engaging. If you're looking for some Ivy-league professor's tome trumpeting the latest marketing fad, put this book down immediately. If you're committed to capturing more customers, stop reading testimonials and buy Do It! Marketing now!"
-- David A. Fields, Managing Director, The Ascendant Consortium and author of The Executive's Guide to Consultants
"Do It! Marketing gives you the attitude, strategies, tools and game plan to market smarter, sell more, and become more successful the moment you start implementing David's ideas. Dig into the sharply designed pages of Do It! Marketing and you'll discover a smarter, faster, easier marketing approach that will unleash your business' true potential."
-- Jose Palomino, author of Value Prop, CEO of Value Prop Interactive
"I love this book. Your business will be energized and transformed by it. It's the action orientation that makes Do It! Marketing so powerful--that and the often brilliant and contrary insights that pop up everywhere. This book will get you moving, even if you think you can't move and have exhausted all possibilities. It's hard to represent in print the force of nature and wisdom that is David Newman. But this book does that better than I could have imagined. An old saw is that "it's easy when you know how." With this book, you'll begin to know how -- and you'll be pushed to hard work and then ease by a master marketer and communicator. Everyone in business will benefit from this book, but it will change the lives of service business owners especially."
-- Michael Ray, co-author of Creativity in Business and author of The Highest Goal, Professor of Creativity and Innovation and of Marketing, Emeritus, Stanford Graduate School of Business
Most helpful customer reviews
50 of 51 people found the following review helpful.
Keep This Book Handy
By John Chancellor
I read a lot of books. After finishing, some are donated to the local library, a larger number gain a place on my bookshelf and a very select few I keep on my desk because I know I will want those books handy for future reference. Do It! Marketing by David Newman stays on my desk.
This book is full of wonderful marketing lessons - 77 powerful and actionable ideas. And then there is a 21 day marketing launch plan that takes you step by step through the process of developing and launching a marketing plan tailored just for you and your business. And what's in the book is supplemented by a significant amount of additional information available online.
Mr. Newman's writing style of full of energy. You feel like he is sitting across the desk talking directly to you. He writes in a very breezy and at times humorous style. In addition, you will find a number of guest articles scattered throughout the book. The book is a fun and enjoyable read. But the lessons are very serious and if you implement just a fraction of what is taught in this book, it will make a real difference in your business.
The information is based on Mr. Newman's years of hands on experience. Some of the ideas and tips are counterintuitive, but you need to approach all of them with an open mind. Under Tip # 73, Move Up, he suggests doubling your price. His advice is "Be expensive or be free." Unfortunately, most people who start out in business think they can compete on low price. As he astutely points out, "Businesses that compete on price lose. Period." "Price doesn't find clients. Value finds clients."
Here are a couple of other very important tips from the book.
Quit overselling. Don't push your product/service. "Content comes before commerce. Offer solutions, answers, strategies, templates, tools , and ideas - not sales messages." "The new reality is: First you earn their attention. Then you earn their money."
This one is counter to what all sales people have been taught - "Stop wasting your time following up". The point is if you are speaking to the right prospect - one who has the need, wants and is capable of buying a solution, you will not need to constantly follow up. An excellent idea/lesson.
Focus on Strategy, not tactics. Far too many people are seeking the latest bright shinning object that will do the marketing for them. They are seeking a tactic, not using a strategy to build sales. " ...tactical business owners tend to be scattered." Most business owners will save themselves a lot of time, money and energy by following this idea.
This is really a super book for any business wanting to improve their marketing and sales. Of course the greatest value will come from implementing the ideas and the 21 Day Marketing Launch Plan. These concepts are simple but not simplistic. And as Mr. Newman points out numerous times, they are not necessarily easy - they require work. But you will have a real jump start by following the ideas in this book. You will be working on what really works.
I was provided a review copy of this book.
46 of 56 people found the following review helpful.
Way Too general...Where's the Beef?
By SAB
I bought this book expecting some great specific ideas that would potentially help my small business. Judging by reviews, this book looked like a real winner. Wow, I'm simply floored that this extremely general and rarely specific book got a 5-star average.
In spots, the book felt like it was designed to help those simply THINKING about starting a business. I also didn't find the book to be particularly organized as some reviewers did. It had a scattershot feel throughout and I got zero from it.
I'm finding more difficult to trust Amazon reviews as this book simply had very little bankable substance. The 77 ideas weren't typically even ideas....just random thoughts in my opinion.
When I think of an idea...I'm thinking about a specific action that was taken to advance the ball of my business. I'm not trying to undercut the author at all, but if your looking for real ideas that can potentially work for your business? This book doesn't have them. I'm trying to think of even ONE original idea...and I can't do it.
14 of 16 people found the following review helpful.
Well written, educational and entertaining
By Lindsey M. Golubosky
After I received the book I couldn't put it down. I finished it in two evenings. I found all of the information useful. He is very entertaining as well. For a business book he made it interesting. I would recommend this book to any business owner, new or experienced. Well worth the time to read. I've now decided to start reading his blog.
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